Footprint Promotional Advertising

A cool sight for free information on business marketing and management

2009-10-14T16:06:00.000-05:00

Hello all, I'm constantly trolling different promotional products sites, to find little useful tidbits to tell all of you about. Although I initially didn't think this site was anything more than yet another place to buy pens and other promotional products, I stumbled on this page. It's full of great articles and podcasts related to helping you run your business more efficiently.
Topics for example include Customer Experience Management: Putting Customers in Charge

Building a Culture of Innovation

Getting Started with Word of Mouth Marketing
I'm putting the link on the site, but just figured I'd pass along this great info.

I certainly hope this writer is correct

2009-10-13T13:31:00.000-05:00

We've seen mixed messages regarding whether the recession is really off the backs of our customers. Here's an interesting article which suggests that the skies are clearer.

A smorgasboard of quality promotional products information

2009-10-12T14:03:00.000-05:00

Promowear, the official magazine of the Promotional Products industry, (in other words the "bible" for people like me), recently started offering the bulk of its past articles online – more than 500 in all.
Topics include everything from advice on apparel, to sales techniques, to decorating trends. If you want to take a look yourself, visit www.promowearmag.com, then just click on the archives tab. Or just click here to go directly to the archives. The cool thing is that it's fully searchable as well.

I just tried it and ran across a great article on Twitter that you should read, in order to market your business well through that growing social media platform.

We're back

2009-10-09T16:48:00.000-05:00

Hello everyone! The blog has been on hiatus over the summer, and most of the fall. But we're back with a vengence. (Well, considering we're only going to post every week (sometimes more) that's not exactly a vengance, but you get the idea).

I'm taking the blogging more seriously as part of a renewed social media marketing plan we want to put in place. So please follow me on Twitter as well @Fayefootprint, and be reading our web site as well, at www.footprintpromo.com. And naturally, you can e-mail me at info@footprintpromo.com.

I'm also always willing to take guest blog posts, and if you link to this blog and/or our website, we'll gladly reciprocate. I'll be blogging here regularly about all things related to promotional products.

2009-04-08T12:43:00.001-05:00

www.footprintpromo.com

Whats new in the promotional products world?

2009-04-06T14:18:00.002-05:00

Spring is here and soon people and companies a like will be getting a little extra bounce in their step. Hopes that the recession is waning should prompt some companies to start spending more. Although more funds may be allocated for the purpose of advertising organizations will still be looking to maximize their ROI with their marketing initiatives. They will also be looking to employ geurilla marketing tactics and other low cost high return marketing efforts. For us in the promotional world it is now the time to really be pushing our products as a low cost efficient way to increase brand awareness or build brand equity.
It is important to pick the right products to be pushing at a time like this. The golf season is upon us and as you and I both know this product category is often a lucrative one. Now is the time to be pushing this category. Emphasize how a golf outing can boost morale of a company, and having promotional products that supplement these outing can really show a sign of strength and prosperity of a company. A listless employee who sees their company taking this initiative may be put at ease during these uncertain times.
Be sure to take advantage of the upcoming summer trade shows as these can often be big ticket shows for promotional products. In the northern states we only have a few months to use boats and providing promotional products to potential customers is a good way to keep a brand in a companies mind.
To all promotional companies out there... Keep your head on a swivel right now is a great time to make some big sales before the dog days of summer set in