Whats new in the promotional products world?

Spring is here and soon people and companies a like will be getting a little extra bounce in their step. Hopes that the recession is waning should prompt some companies to start spending more. Although more funds may be allocated for the purpose of advertising organizations will still be looking to maximize their ROI with their marketing initiatives. They will also be looking to employ geurilla marketing tactics and other low cost high return marketing efforts. For us in the promotional world it is now the time to really be pushing our products as a low cost efficient way to increase brand awareness or build brand equity.
It is important to pick the right products to be pushing at a time like this. The golf season is upon us and as you and I both know this product category is often a lucrative one. Now is the time to be pushing this category. Emphasize how a golf outing can boost morale of a company, and having promotional products that supplement these outing can really show a sign of strength and prosperity of a company. A listless employee who sees their company taking this initiative may be put at ease during these uncertain times.
Be sure to take advantage of the upcoming summer trade shows as these can often be big ticket shows for promotional products. In the northern states we only have a few months to use boats and providing promotional products to potential customers is a good way to keep a brand in a companies mind.
To all promotional companies out there... Keep your head on a swivel right now is a great time to make some big sales before the dog days of summer set in